{"id":1222,"date":"2024-04-18T13:17:50","date_gmt":"2024-04-18T13:17:50","guid":{"rendered":"https:\/\/vnexpress.link\/?p=1222"},"modified":"2024-09-17T09:12:02","modified_gmt":"2024-09-17T09:12:02","slug":"kham-pha-nhom-nhan-su-gen-z-lam-the-nao-ho-tao-ra-nang-suat","status":"publish","type":"post","link":"https:\/\/vnexpress.link\/index.php\/2024\/04\/18\/kham-pha-nhom-nhan-su-gen-z-lam-the-nao-ho-tao-ra-nang-suat\/","title":{"rendered":"Kh\u00e1m Ph\u00e1 Nh\u00f3m Nh\u00e2n S\u1ef1 Gen Z: L\u00e0m Th\u1ebf N\u00e0o H\u1ecd T\u1ea1o Ra N\u0103ng Su\u1ea5t?"},"content":{"rendered":"\n<p>Nh\u00e2n S\u1ef1 Gen Z L\u00e0 G\u00ec? 6 Y\u1ebfu T\u1ed1 Gi\u00fap H\u1ecd L\u00e0m Vi\u1ec7c N\u0103ng Su\u1ea5t<\/p>\n\n\n\n<p>Th\u1ebf h\u1ec7 Z (Gen Z) \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 nh\u1eefng ng\u01b0\u1eddi sinh t\u1eeb n\u0103m 1997 \u0111\u1ebfn n\u0103m 2012. H\u1ecd l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi internet v\u00e0 c\u00f4ng ngh\u1ec7 t\u1eeb khi c\u00f2n nh\u1ecf, do \u0111\u00f3 h\u1ecd c\u00f3 nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 mong \u0111\u1ee3i kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc. Trong l\u0129nh v\u1ef1c nh\u00e2n s\u1ef1, <strong>nh\u00e2n s\u1ef1 Gen Z<\/strong> l\u00e0 m\u1ed9t nh\u00f3m nh\u00e2n vi\u00ean ti\u1ec1m n\u0103ng v\u1edbi nhi\u1ec1u \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt. Tuy nhi\u00ean, \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i Gen Z, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1p \u1ee9ng nh\u1eefng <strong>y\u1ebfu t\u1ed1<\/strong> c\u1ea7n thi\u1ebft gi\u00fap h\u1ecd l\u00e0m vi\u1ec7c n\u0103ng su\u1ea5t v\u00e0 ph\u00e1t huy t\u1ed1i \u0111a ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p><strong>1. Nh\u00e2n s\u1ef1 Gen Z l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n\n<p>Nh\u00e2n s\u1ef1 Gen Z l\u00e0 nh\u1eefng ng\u01b0\u1eddi sinh t\u1eeb n\u0103m 1997 \u0111\u1ebfn n\u0103m 2012, hi\u1ec7n nay h\u1ecd \u0111ang \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 12 \u0111\u1ebfn 27. H\u1ecd l\u1edbn l\u00ean trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 b\u00f9ng n\u1ed5, internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng. Do \u0111\u00f3, h\u1ecd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u00f4ng th\u1ea1o c\u00f4ng ngh\u1ec7:<\/strong>&nbsp;Gen Z l\u00e0 th\u1ebf h\u1ec7 &#8220;b\u1ea3n \u0111\u1ecba k\u1ef9 thu\u1eadt s\u1ed1&#8221;, h\u1ecd s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o internet, m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 kh\u00e1c.<\/li>\n\n\n\n<li><strong>Y\u00eau th\u00edch s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi:<\/strong>&nbsp;Gen Z lu\u00f4n t\u00f2 m\u00f2, ham h\u1ecdc h\u1ecfi v\u00e0 th\u00edch th\u1eed th\u00e1ch nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb. H\u1ecd mong mu\u1ed1n \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t huy \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea3n th\u00e2n.<\/li>\n\n\n\n<li><strong>T\u00f4n tr\u1ecdng s\u1ef1 \u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp:<\/strong>&nbsp;Gen Z l\u1edbn l\u00ean trong th\u1ebf gi\u1edbi to\u00e0n c\u1ea7u h\u00f3a, h\u1ecd ti\u1ebfp x\u00fac v\u1edbi nhi\u1ec1u n\u1ec1n v\u0103n h\u00f3a v\u00e0 c\u00f3 t\u01b0 t\u01b0\u1edfng c\u1edfi m\u1edf. H\u1ecd \u0111\u1ec1 cao s\u1ef1 b\u00ecnh \u0111\u1eb3ng, t\u00f4n tr\u1ecdng s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 mong mu\u1ed1n \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng \u0111a v\u0103n h\u00f3a.<\/li>\n\n\n\n<li><strong>Ch\u00fa tr\u1ecdng \u0111\u1ebfn work-life balance:<\/strong>&nbsp;Gen Z quan t\u00e2m \u0111\u1ebfn s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng. H\u1ecd mong mu\u1ed1n c\u00f3 th\u1eddi gian d\u00e0nh cho gia \u0111\u00ecnh, b\u1ea1n b\u00e8 v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n b\u00ean c\u1ea1nh c\u00f4ng vi\u1ec7c.<\/li>\n\n\n\n<li><strong>Mong mu\u1ed1n \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 th\u1ea5u hi\u1ec3u:<\/strong>&nbsp;Gen Z l\u00e0 th\u1ebf h\u1ec7 c\u00f3 ti\u1ebfng n\u00f3i v\u00e0 mu\u1ed1n \u0111\u01b0\u1ee3c l\u1eafng nghe. H\u1ecd mong mu\u1ed1n \u0111\u01b0\u1ee3c tham gia v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh cho c\u00f4ng ty.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"http:\/\/vnexpress.link\/wp-content\/uploads\/2024\/04\/tim-viec-lam-tai-nha-don-gian.jpg\" alt=\"\" class=\"wp-image-1223\" srcset=\"https:\/\/vnexpress.link\/wp-content\/uploads\/2024\/04\/tim-viec-lam-tai-nha-don-gian.jpg 800w, https:\/\/vnexpress.link\/wp-content\/uploads\/2024\/04\/tim-viec-lam-tai-nha-don-gian-300x177.jpg 300w, https:\/\/vnexpress.link\/wp-content\/uploads\/2024\/04\/tim-viec-lam-tai-nha-don-gian-768x453.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam :<\/em> <strong>&#8220;T\u00ecm Hi\u1ec3u V\u1ec1 C\u00f4ng Vi\u1ec7c OKVIP <a href=\"https:\/\/okvip.legal\/\" target=\"_blank\" rel=\"noopener\">https:\/\/okvip.legal\/<\/a>: B\u01b0\u1edbc \u0110i M\u1ea1nh M\u1ebd \u0110\u1ebfn S\u1ef1 Th\u00e0nh C\u00f4ng Trong S\u1ef1 Nghi\u1ec7p&#8221;<\/strong><\/p>\n\n\n\n<p><strong>2. 6 y\u1ebfu t\u1ed1 Gen Z mong \u0111\u1ee3i \u0111\u1ec3 l\u00e0m vi\u1ec7c n\u0103ng su\u1ea5t:<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n s\u1ef1 Gen Z, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1p \u1ee9ng nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u0103ng \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o:<\/strong>&nbsp;Gen Z th\u00edch \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t huy \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea3n th\u00e2n. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 h\u1ecd \u0111\u01b0\u1ee3c tham gia v\u00e0o c\u00e1c d\u1ef1 \u00e1n m\u1edbi, th\u1eed th\u00e1ch b\u1ea3n th\u00e2n v\u00e0 h\u1ecdc h\u1ecfi nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb.<\/li>\n\n\n\n<li><strong>C\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 th\u0103ng ti\u1ebfn:<\/strong>&nbsp;Gen Z mong mu\u1ed1n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n v\u00e0 c\u00f3 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn trong c\u00f4ng vi\u1ec7c. Doanh nghi\u1ec7p c\u1ea7n c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng v\u00e0 c\u01a1 h\u1ed9i cho nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c.<\/li>\n\n\n\n<li><strong>S\u1ef1 c\u00f4ng nh\u1eadn v\u00e0 tr\u00e2n tr\u1ecdng:<\/strong>&nbsp;Gen Z mong mu\u1ed1n \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 tr\u00e2n tr\u1ecdng cho nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a m\u00ecnh. Doanh nghi\u1ec7p c\u1ea7n c\u00f3 ch\u00ednh s\u00e1ch khen th\u01b0\u1edfng, \u0111\u00e3i ng\u1ed9 ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ed9ng vi\u00ean v\u00e0 kh\u00edch l\u1ec7 tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n\n\n\n<li><strong>Work-life balance:<\/strong>&nbsp;Gen Z quan t\u00e2m \u0111\u1ebfn s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng. Doanh nghi\u1ec7p c\u1ea7n c\u00f3 ch\u00ednh s\u00e1ch l\u00e0m vi\u1ec7c linh ho\u1ea1t, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u00e2n vi\u00ean c\u00f3 th\u1eddi gian d\u00e0nh cho gia \u0111\u00ecnh, b\u1ea1n b\u00e8 v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n.<\/li>\n\n\n\n<li><strong>M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111a v\u0103n h\u00f3a v\u00e0 h\u00f2a nh\u1eadp:<\/strong>&nbsp;Gen Z \u0111\u1ec1 cao s\u1ef1 b\u00ecnh \u0111\u1eb3ng, t\u00f4n tr\u1ecdng s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 mong mu\u1ed1n \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng \u0111a v\u0103n h\u00f3a. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1edfi m\u1edf, t\u00f4n tr\u1ecdng s\u1ef1 \u0111a d\u1ea1ng v\u00e0 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean giao l\u01b0u, h\u1ecdc h\u1ecfi l\u1eabn nhau.<\/li>\n\n\n\n<li><strong>L\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng:<\/strong>&nbsp;Gen Z mu\u1ed1n \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng, c\u00f3 t\u1ea7m nh\u00ecn v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn d\u1eaft. Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o c\u00f3 n\u0103ng l\u1ef1c, am hi\u1ec3u v\u1ec1 th\u1ebf h\u1ec7 Z v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n s\u1ef1 Gen Z:<\/strong><\/p>\n\n\n\n<p>Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n s\u1ef1 Gen Z mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u0103ng n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c:<\/strong>&nbsp;Gen Z l\u00e0 th\u1ebf h\u1ec7 n\u0103ng \u0111\u1ed9ng<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u00e2n S\u1ef1 Gen Z L\u00e0 G\u00ec? 6 Y\u1ebfu T\u1ed1 Gi\u00fap H\u1ecd L\u00e0m Vi\u1ec7c N\u0103ng Su\u1ea5t Th\u1ebf h\u1ec7 Z (Gen Z) \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 nh\u1eefng ng\u01b0\u1eddi sinh t\u1eeb n\u0103m 1997 \u0111\u1ebfn n\u0103m 2012. H\u1ecd l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi internet v\u00e0 c\u00f4ng ngh\u1ec7 t\u1eeb khi c\u00f2n nh\u1ecf, do \u0111\u00f3 h\u1ecd c\u00f3 &hellip; <a href=\"https:\/\/vnexpress.link\/index.php\/2024\/04\/18\/kham-pha-nhom-nhan-su-gen-z-lam-the-nao-ho-tao-ra-nang-suat\/\" class=\"more-link\">Ti\u1ebfp t\u1ee5c \u0111\u1ecdc <span class=\"screen-reader-text\">Kh\u00e1m Ph\u00e1 Nh\u00f3m Nh\u00e2n S\u1ef1 Gen Z: L\u00e0m Th\u1ebf N\u00e0o H\u1ecd T\u1ea1o Ra N\u0103ng Su\u1ea5t?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dich-vu"],"_links":{"self":[{"href":"https:\/\/vnexpress.link\/index.php\/wp-json\/wp\/v2\/posts\/1222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vnexpress.link\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vnexpress.link\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vnexpress.link\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vnexpress.link\/index.php\/wp-json\/wp\/v2\/comments?post=1222"}],"version-history":[{"count":2,"href":"https:\/\/vnexpress.link\/index.php\/wp-json\/wp\/v2\/posts\/1222\/revisions"}],"predecessor-version":[{"id":1692,"href":"https:\/\/vnexpress.link\/index.php\/wp-json\/wp\/v2\/posts\/1222\/revisions\/1692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vnexpress.link\/index.php\/wp-json\/wp\/v2\/media\/1223"}],"wp:attachment":[{"href":"https:\/\/vnexpress.link\/index.php\/wp-json\/wp\/v2\/media?parent=1222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vnexpress.link\/index.php\/wp-json\/wp\/v2\/categories?post=1222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vnexpress.link\/index.php\/wp-json\/wp\/v2\/tags?post=1222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}